(Please also review our online Terms & Conditions, which are linked at the bottom of our web pages and which govern many the user-generated content and related features, as explained therein.)
Levi Strauss & Co. ("LS&CO.," "we," "us," "our") is deeply committed to maintaining the privacy of all online visitors to its family of websites, including: www.levistrauss.com | www.signaturelevistrauss.com | www.levi.com | www.dockers.com
We are interested in hearing your ideas on how we can improve the way we collect and use your information. Email your suggestions here. We want to make your experience on Levi Strauss & Co.'s websites as satisfying and safe as reasonably possible.
1. Our Commitment
2. What Information We Collect and How We Collect It
3. How We Use Information
4. Your Choices Regarding Your Information
5. Links To Other Websites
6. We Do Not Collect Children's Information
7. Safeguarding Your Information
8. Contact Us Regarding Your Information
10. Your Consent
We tell you in advance what information we collect from you, what information may be collected about you by third parties on our site, how we intend to use any information we collect, and how long we keep it.
We will implement reasonable security measures, including Secure Socket Layer (SSL) encryption technology and other tools to protect all the information we collect about you on our websites. We will retain your Personally Identifiable Information only for the time necessary to achieve the disclosed purposes.
What Information Do We Collect?
Three types of information are collected on our websites:
Personally Identifiable Information ("PII")
Any information collected from you by us that can be used to identify you, including, your name, physical address, e-mail, phone number, fax number, and credit card information. PII also includes your browsing history if that has been linked to other personally identifiable information.
We collect browsing history and other non-identifiable information through the use of technology, as described further below, which is not linked to any information which would personally identify you. This information is anonymous, non-PII data.
All information that you share about yourself in an open format (e.g., on a social network, on a third party social network application on our website, in user-generated content elements of our websites, etc.), will be considered Public Information. This includes information which might otherwise be considered PII if we had collected it from you.
We collect PII, Anonymous Information or Public Information depending on the purpose and functionality of each website. There may be parts of our websites where third parties collect and share information about you. Such areas will be clearly marked so that you will know if you are submitting your information to a third party (e.g. to a social network, as in the case of the Facebook Friends Store discussed below).
How Do We Collect Information?
We collect Personally Identifiable Information when you register for promotional emails, set up a shopping account, purchase goods, contact customer service, or engage in other interactive features with our sites (e.g., consumer opinion surveys). Please also review our online Terms & Conditions, which are linked at the bottom of our web pages and which govern many of the user-generated content and related features, as explained therein.
We collect Public Information through various means, including by collecting information you publicly post on any user-generated content sites, and we may obtain public information from third party applications operating on our websites. We collect Anonymous Information through the use of "cookies" and "web beacons." Cookies and web beacons work together to collect and process information regarding how your computer interacts with our Levi's® (www.levi.com) and Dockers® (www.dockers.com) websites. This information is used by our business partners, Razorfish and GSI Commerce, to improve our websites and enhance our product offerings and promotions. Cookies also allow our business partners to serve advertisements for our products to you when you visit other sites.
Information collected by third parties on specially marked areas of our websites is not within our control.
What is a cookie?
What is a web beacon?
When you visit our Levi's® or Dockers® sites, web beacons, which are managed by our business partner, Razorfish, will recognize specific cookies that have been placed on your browser by us and by Networks of Publishers ("Publishers" are content sites that sell advertising space on their sites) that are partnered with Razorfish. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the Levi's® or Dockers® website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to PII) have purchased a product because the cookie is only the browser's identification card; it is not your personal identification card. (In other words, none of the information obtained by the web beacon is connected to any Personally Identifiable Information).
We use web beacons to measure the effectiveness of our advertising campaigns and to improve our websites by seeing what pages are visited and whether those visits result in purchases. Web beacons also allow our partner Razorfish to select and serve banner advertisements to your browser that you would be most likely to be interested in, as discussed in section below titled "How Our Business Partners Use Information."
Purposes for Information Collection
There are three important reasons why we (working with our trusted business partners) collect information on our websites.
Disclosure and Sharing of PII
We will not sell, trade, or otherwise transfer any Personally Identifiable Information (PII) we collect about you to outside parties without providing you with advance notice and an opportunity to consent. "Outside parties" do not include companies wholly-owned by Levi Strauss & Co. or trusted business partners, such as GSI Commerce, who help operate and provide services on our websites.
We treat PII about you and collected by us as confidential, and we require, by contract, each of our business partners who may have access to any PII collected by us to treat as confidential any such PII. Our business partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.
We reserve the right to disclose any PII to the extent we reasonably believe that disclosure is required by law, to enforce our website policies, or to protect your or others' rights, property or safety.
How Our Business Partners Use Information
We work with industry-leading business partners who help us operate our websites and provide important services to our customers and visitors.
Razorfish provides to us three important services.
Social Commerce and Other Third Parties
We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.
Social Commerce and Other Third Parties
We partner with trusted third parties, including social network sites such as Facebook, and we engage with trusted business partners such as Social Amp, a software application developer who specializes in social commerce, to connect to your social networks. We provide this type of access to our site by third parties and business partners to generate interest in our products among the members of your social networks and also to enable you to share product interests with your network of friends.
Use of PII: Promotional Communications
There are several ways in which you can control our use of any submitted PII in connection with promotional communications. When you set up an account, or click on "Manage Your Account" within the Help Desk area of one of our e-commerce websites (www.levi.com or www.dockers.com), you will have an opportunity to access, correct or update your choices/settings in this regard. You can also click the "unsubscribe" link at the bottom of any promotional emails we send to you. If you have any difficulty managing your communication preferences, please CLICK HERE to contact our Customer Service Department or email email@example.com.
Use of Public Information: Online Shopping Services, Social Commerce, and Targeted Online Advertisements
Online Shopping Services
As noted above in this Policy, a cookie is a unique computer file placed in your browser that distinguishes your browser from all other browsers. By recognizing your browser, our e-commerce partner, GSI Commerce (and its technology partner, Omniture) can provide you better online services. For example, cookies allow us to hold your shopping-cart selections when you navigate away and then return to the order page. Cookies also allow us to recognize you as an account holder when you return to our Levi's® or Dockers® sites. Most browsers accept cookies automatically. We recommend that you leave cookies "turned on" so we can offer you a better shopping experience on our sites.
However, if you wish to prevent cookies from being accepted, most internet browsers allow you to do so- e.g., in Internet Explorer, click "Tools," then "Internet Options" and adjust your cookie settings on the "Privacy" tab (e.g.; the "Block All Cookies" setting blocks all future cookies and renders all existing cookies unreadable by websites). For more information, please check your browser's technical information and/or visit http://www.aboutcookies.org, which is a helpful informational site on cookies.Preventing your browser from accepting cookies prevents Levi Strauss (or any company) from tracking your browser for purposes of targeted ads. However, it may also disable or interfere with shopping features on our sites or other sites that you may visit. Please read below to find out how you can opt out of targeted online ads, without disabling cookies.
As mentioned above, if you chose to interact with LS&CO. through a social media application such as by "liking" a product on LS&CO.'s website or by "liking" LS&CO on Facebook, we may obtain information made publicly available by third parties such as Facebook for use on our website, and we may permit third parties like social networks to utilize portions of our website for social commerce purposes. If you do not want a social media site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. If you do not want LS&CO to share information about you with a social media site or application, you should not access the social media site or the social media application from a LS&CO site. For example, you should not click a "like" button on the Friends Store.
Targeted Online Advertisements
As noted above, our advertising partner, Razorfish/Atlas (as well as Networks of Publisher sites engaged by Razorfish/Atlas), place cookies on your browser to keep track of your interactions with our sites and other sites for purposes of serving you targeted banner ads. We believe these tailored ads are more useful to you than randomly-generated ads because they are tailored to your shopping and product interests.
However, to OPT-OUT of receiving targeted ads and from being tracked for targeted ad purposes through cookies issued from our sites (including cookies issued by Networks of Publishers), please follow these OPT-OUT STEPS:
STEP 1:Go to the National Advertising Initiative ("NAI") site: http://www.networkadvertising.org
STEP 2:Select the "Consumer Opt-Out" tool, which is prominently featured on the NAI homepage
STEP 3:Under the "Opt-Out Status" section, choose "Select All" and then "Submit"
STEP 4:Under the "Opt Out of NAI Member Ad Networks" section on the following page, ensure that ALL of the NAI networks have been selected for opt-out, and then hit "Click here to continue" at the bottom of that page
STEP 5:Under the "Opt-Out Status" section on the following page, confirm that you have received an "Opt-Out Cookie" from each of the NAI networks
Because we contractually require Razorfish to work only with Networks of Publishers that are NAI members (including Razorfish's technology partner, Atlas), the OPT-OUT STEPS will stop all targeted banner ads from Levi Strauss and will stop the Networks from tracking your browser through cookies issued from our sites. Please note that the OPT-OUT STEPS steps cannot prevent all online advertising (e.g. you will still get randomly generated ads). Please also note that the OPT-OUT STEPS actually result in "opt-out cookies" being placed on your browser, which inform NAI members not to track or serve targeted ads to your browser. Thus, if you subsequently delete all your cookies, the NAI opt-out cookies will also be deleted. Please be careful in managing your cookies and browser settings. If you have any difficulty or questions about the OPT-OUT STEPS, please contact us at the email, telephone number and/or postal address provided below.
Levi Strauss & Co.'s websites are not intended to be directed towards individuals under 13 years of age ("Children"). We do not knowingly collect any PII from Children. If any Children contacts us and provides PII, we will take reasonable measures to alert a parent or legal guardian and also to delete such information. If you believe a child has improperly accessed a LS&CO site, please email us at firstname.lastname@example.org.
Information you provide to us is protected from public access by a password that you provide upon registration on one of our brand-focused websites. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please click here to contact our Customer Service Department. We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers.
We require our trusted business partners, by contract, to protect information obtained from our websites. Our business partners, in turn, require their partners to contractually agree to similar restrictions.
Levi Strauss & Co.
Associate General Counsel
1155 Battery Street
San Francisco, CA 94111
Please be assured that any Personally Identifiable Information that you provide in communications to the above email, telephone number and postal address will not be used to send you promotional materials.