te Levi’s® 501® Skinny - Modern Style With a Coveted Vintage Look - Levi Strauss
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Levi’s® 501® Skinny – Modern Style With a Coveted Vintage Look


The 501® family just initiated its newest member: Meet the Levi’s® 501® Skinny.

No single piece of clothing in over a century has had more impact on style and culture than the Levi’s® 501® jean. What started out as durable workwear over 140 years ago has evolved into a clothing staple for everyone from pioneers to rebels, rockstars to presidents, athletes to visionaries and entrepreneurs to hardworking men and women around the globe. And now it’s gotten skinnier. Today, Levi’s® launches the 501® Skinny, taking the very style that introduced blue jeans to the world and customizing it with a slimmer leg to give it an edge reflective of current trends.

The new fit holds true to the ageless heritage of the 501® Original with a button fly and classic look, but is remastered with a skinnier leg that’s crafted for 2017. The skinny jean has become a wardrobe essential, and the 501® Skinny adds an authentic, vintage feel to your closet that only the creators of the blue jean can offer.

“We are very careful when we touch the 501®, and we do it with a lot of respect,” explains Jonathan Cheung, the head of Design at Levi’s® Brand. “People have been altering their vintage 501® jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501® Skinny.”

Available in non-stretch, low stretch and a range of washes for both men and women, the 501® Skinny joins the 501® Family, alongside the 501® Original and the 501®CT. The newest member comes with a few stylistic differences from its predecessors: the women’s fit has a waist-enhancing rise, the men’s fit sits comfortably below the waist and both fits feature the skinny leg design to round out every denim lover’s wardrobe.

As for skinny jean naysayers, Jonathan shares his thoughts: “The skinny jean has become the everyday basic and a staple. The 501® Skinny is a different type of skinny. It’s not a super-stretchy jegging style – it’s a fresh new way of wearing a skinny ,” he said. “Our new 501® Skinny looks like a vintage pair of 501® jeans but with different silhouette, and it’s hitting that sweet spot for the woman who is looking for something in addition to their basic skinnies.

“Ladies, what you are getting here is vintage-look 501® — made to be worn ‘high & tight’, like you’ve vacuum packed yourself into a 501®,” says Jonathan. “It’s a bit of a showstopper.”

The Levi’s® 501® Skinny is available now at Levi’s stores and online at Levi.com.