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A blue background featuring text reading "Behind every Original" next to a red Levi's® batwing logo, overlaid with cut out images of Rosé, Shai Gilgeous-Alexander, Doechii, Questlove and Stefanie Giesinger modeling Levi's® outfits as part of the Levi's® brand's global brand campaign, "Behind Every Original."
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Meet the Originals Behind Our Newest Levi’s® Campaign

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Members of the Levi's® Global Brand Creative Photo Studio team style a model in the photography studio room

Business

How We Make Levi’s® Product Photos

A hand holds a magnifying glass up to a patch of grass, zooming in on an insect

Sustainability

Growing a Better Cotton Future in Pakistan

The 1978 Argentine Soccer Team poses for their official team photo

Brands / Business

Levi’s® Kicks Off Four Football Federation Partnerships

Folk singer‑songwriter Kevin Kaarl poses in a Levi's® denim jacket, Levi's® jeans and black boots against a blue background for the Levi’s® and COLORSxSTUDIOS global music program, EMERGENT.

Brands / Business

Levi’s® and COLORSxSTUDIOS Launch EMERGENT

A person poses in a chair wearing a dark Levi's® jacket and Levi's® jeans. Another person standing up leans on the person in a chair. They wear a Levi's® top, Levi's® jeans and a Levi's® sweatshirt tied around their waist. The two people pose in front of a wooden wall.

Business

Top Takeaways for Our Q1’26 Earnings

A photo of the exterior of the Levi Strauss & Co. headquarters, with the logo Levi Strauss & Co. on the side of the building

Business

Harmit Singh to Retire After Planned Transition

Business / Innovation

LS&Co.’s AI Hackathon Demonstrates Innovation in Retail

A WWII-era Levi's® denim jacket photographed on top of a plain grey background. The jacket features then name "Betty Jane Moore" written on the inside collar patch above the text "Fairfield Suisun Army Air Base," along with laurel leaf donut buttons, a single front pocket without a flap, a 13th Air Transport Squadron patch sewn on the front, and visible wear patterns, including the indigo dye rubbed off at the collar.

Heritage

The Mystery Behind a Well-Worn WWII Levi’s® Jacket

Eight Levi Strauss & Co. employees pose on the "denim carpet" at the National Gallery of Victoria Gala

Brands / Business

Defining Denim Down Under

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