Vintage

The Levi’s® SoHo Flagship Store Gets a Stylish Upgrade

A fully functioning Tailor Shop, upgraded tech-enabled touch points, robust retail offerings that include the Levi’s® Authorized Vintage… / / / / / / / / / / / / /

A Vintage Homecoming: Introducing Levi’s® Authorized Vintage

The most exceptional collection of authentic vintage Levi’s® is now an official clothing line. The Levi’s® brand is… / / / / / / / / / / /

Levi’s® For a World War I Army Private

An animated storyteller, chemistry college professor Don Cook would often regale his students with tales of his life,… / / / / / / /

Throwback Thursday: Keeping Up Appearances

Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the… / / / / / / / / /

Levi Strauss & Co. Rolls With The Comedy

On Saturday Night Live’s season premiere a few weeks ago, the Levi’s® brand was featured in a spoof… / / / / / / / / / / / / /

50 years of the Levi’s® Batwing Logo: 5 Fun Facts

It’s as distinct as the “red Tab” or the Arcuate design on the back pockets of your Levi’s®… / / / / / / / /

A Year of Change: A Look Back at Levi’s® in 1967

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our… / / / / / / / / / / /

Patched & Patterned: A Summer of Levi’s® Love Story

When Doug Hansen made the trek to California from Maryland in 1970, he lamented having missed the Summer… / / / / / / / / /

Building On A Legacy: A Q&A with Levi’s® Design

A concert. An art exhibit. An afternoon stroll through the city. A runway. There is much to be… / / / / / / / / / / / /