Vintage

Barn-None: Levi’s® Discovery in Rural Ruins

The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the… / / / / / / / /

Our Top Tops: It’s Game On with Elesco!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / / /

50 Years of Music and Style

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project… / / / / / / / /

Rebels & Rockers: A Look at Metal & Punk Levi’s®

When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement… / / / / / / /

How Levi’s® Put Pants on the Women’s Movement

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed… / / / / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /

Seeing Red (and Orange…and Silver…): A Tale of Levi’s® Tabs

It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting… / / / / / / / / /

Beyond Blue Jeans: The Facts of Levi Strauss’s Life

Levi Strauss had an indelible impact on the fabric of American culture — so much so that his… / / / / / / / /

From the Archives: Jordans, Jeans and Other Cool Things

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / / / /

Patterns of Patriotism: Levi’s® Unofficial Ambassadors Abroad

In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to… / / / / / / / /