Vintage

The 501® Turns 145 With Flair

We’re celebrating the 145th birthday of the jean that started it all – the iconic 501® – with… / / /

Throwback Thursday: Our Fab Favorites

As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from… / / / / / /

Brazil Celebrates the 145th Birthday of the 501®

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co.… / / / / / / / / /

Riveting Levi’s® Ties to Canada’s Royal Riders

Archaeologists excavating at a 19th Century fort – one of the earliest sites of the Royal Canadian Mounties… / / / / / / /

501® Day: Happy 145th to Our 501® Jean!

We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will… / / / / / / /

Festival Season + Levi’s®: The Perfect Pairing

Coachella may officially be behind (or is it Bey-hind?) us, but it also marks the kickoff of the… / / / / / / / / /

Levi’s® At Yosemite: A Bear Of A Tale

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four… / / / / / / /

Back in the Saddle: Levi’s® At the Rodeo

Cowboys were among the earliest to wear our waist overalls, the original name for blue jeans, so it’s… / / / / / / / / /

Levi’s® Vintage Clothing Catches Style Waves for Spring/Summer 2018

Throughout the 1940s, California surfers rode a wave of inspiration as they bid farewell to war and the… / / / / / / / /

A Look Back At The Women of Levi Strauss & Co. (Part Two)

The history of Levi Strauss & Co. and our products is often told through men—founder Levi Strauss who… / / / / / /