Vintage

Letters from a Genuine Levi’s® Dudeen

In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid… / / /

A Levi’s® Mystery: The Case of the Prized Cutoffs

When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago… / / / / / / / /

Black History Month: Levi’s® & the Legacy of the Berkeley Tigers

Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the… / / / / /

ICYMI – Best of Heritage

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / /

Love + Levi’s® – Six Valentine Tales

Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®.… / / / / / /

Levi’s® in the Spotlight at Hong Kong’s First Denim Festival

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands… / / / / /

The Levi’s® Launchpad: Stars Who Starred for LS&Co.

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of… / / / / / / / /

How a Levi’s® Bag Became a Symbol of Rebellion

Recalling her teenage years growing up in the New York, Christine Rucci remembers walking home every day in… / / /

From the Archives – Holiday 2018

Welcome to our Holiday 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / /

Bringing History to Life in the Vault

The Vault Museum at Levi’s Plaza unveiled a new look this week – and we’ve got a behind-the-scenes… / / /