Levi Strauss & Co.

Clothes Dryers: Beware!

The call to action was simple enough – design a new way to air dry your clothes that… / / / / / /

A Troubadour For Our Times

This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna Austria to… /

Levi, meet Betty. Betty, Levi.

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.… /

Not Just a Trademark — But Also a Commitment to Worker Safety

As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from… /

This Day in (Denim) History

June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day…

The Coolest Kid on the Block

When I was growing up in San Francisco’s Mission district, the coolest kid on the block was this… /

Waste Not, Want Not.

When I was in Torreon, Mexico a couple of weeks ago, it was already approaching 100 degrees. A… /

Hung Out to Dry?

How many times have you said to yourself, “There’s gotta be a better way?” It usually happens when… / / /