TBT

HBD, Levi Strauss! Four Quick Facts About Our Founder

This Monday, Feb. 26, is the birthday of our founder, Levi Strauss, who would have turned 189 years… / / / / / / / / /

Innovation, 1960s Style: STA-PREST™ Clothing

From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been… / / / / / /

Throwback Thursday: Reflections on Levi! A New Musical

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of… / / / / / / / / /

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /

Throwback Thursday: Keeping Up Appearances

Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the… / / / / / / / / /

Patched & Patterned: A Summer of Levi’s® Love Story

When Doug Hansen made the trek to California from Maryland in 1970, he lamented having missed the Summer… / / / / / / / / /

Throwback Thursday: The Skinny on Skinny Jeans

Today, skinny jeans are a staple of most people’s wardrobes. In fact, the fit has become so essential… / / / / / / / / / /

Top Tops: Levi’s® – Official Outfitter of the 1984 U.S. Olympic Team!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / /