Throwback Thursday

From the Archives: Summer of the 501®, Togs and Flat Eric

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / /

Levi’s® Far-Out Fashions Front & Center at Summer of Love Experience

The deYoung Museum’s new Summer of Love Experience is a must-see retro ride for fashion fans of ‘60s… / / / / / / / /

Shirt Tales of a Kentucky Horse Trainer

This weekend is the 143rd annual Kentucky Derby, dubbed the “greatest two minutes in sports.” Of course, as… / / / / /

LS&Co. ‘Top’ Tops: Hair It Is…

This year I’m highlighting some of Levi Strauss & Co.’s top tops, something we’ve been doing for almost… / / / / / / / /

The LS&Co. Links to Haight Ashbury’s ‘Hippie Headquarters’

The address 557 Ashbury may not ring a bell for most, but its location and place in counterculture… / / / / / / / / /

The Levi’s® Shirt That Saved A Life

In a recent interview, I was asked to share my most remarkable story about a Levi Strauss &… / / / / / /

Blue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and… / / / / / / / / /

Barn-None: Levi’s® Discovery in Rural Ruins

The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the… / / / / / / / /

Our Top Tops: It’s Game On with Elesco!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / / /

50 Years of Music and Style

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project… / / / / / / / /