Throwback Thursday

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Throwback Thursday: Happy 125th, Guarantee Ticket!

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a… / / / / / / /

Growing Up in Levi’s®: The Story Behind This Childhood Jacket

When Phyllis Starkey Davis moved from Minnesota to Arizona as a child, she quickly adopted western habits. She… / / / / / / / /

It’s a Wash: Unveiling A Century’s Worth of History

Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted… / / / / / / /

Throwback Thursday: The Case of the Missing Button

For early Levi’s® garments, the tiniest details offer clues to their origins. Metal sundries like buttons and buckles,… / / / / / /

From the Archives: A Jean-ius Bid, Blue Eagle Logos and BMWs

Welcome to our fall 2016 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / /

Blast from the Past: Mobile Pants

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable heritage finds from our… / / / / / / /

Off-Roadin’ in an Orange Tab 1970s Levi’s® Jeep®

Dan van Liew had just started driving when his grandfather started taking him out on the road in… / / / / / / /

Back to the Future: Dockers® Revolutionary Go Khakis of 2001

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable heritage finds from our… / / / / / / /

Blue from Peru: Trekking the Ancient American Origins of Blue Jeans

This summer I challenged myself to trek Salkantay, the ‘Savage,’ to the legendary Incan city of Machu Picchu.… / / / / / / / / /