Throwback Thursday

Kids in Koveralls: An ‘Overall’ Theme in One Family’s History

When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and… / / / / / / / /

Cabin Fever: On the Western Frontier with Levi’s®

With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier… / / / / / / / / /

Getting to the Bottom of Levi Strauss & Co.’s ‘Top’ Tops

Most people know Levi Strauss & Co. for our blue jeans—the world’s first—or pants like our 505® zippered… / / / / / / / / /

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Throwback Thursday: Happy 125th, Guarantee Ticket!

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a… / / / / / / /

Growing Up in Levi’s®: The Story Behind This Childhood Jacket

When Phyllis Starkey Davis moved from Minnesota to Arizona as a child, she quickly adopted western habits. She… / / / / / / / /

It’s a Wash: Unveiling A Century’s Worth of History

Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted… / / / / / / /

Throwback Thursday: The Case of the Missing Button

For early Levi’s® garments, the tiniest details offer clues to their origins. Metal sundries like buttons and buckles,… / / / / / /

From the Archives: A Jean-ius Bid, Blue Eagle Logos and BMWs

Welcome to our fall 2016 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / /

Blast from the Past: Mobile Pants

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable heritage finds from our… / / / / / / /